By appointment to H.M. Queen Elizabeth II. Suppliers of furnishing, fabrics and bedding. Mitre, Merthyr Tydfil.

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Buying your towelling: Top tips from our team


This week, we sat down with some of the Mitre team and asked them to provide us with their top tips when it comes to purchasing your towelling. From colour-matching to personalisation, find out what they had to say.




Personalising your hotel towelling can really help your brand stand out, something that I always highlight to my customers.

Whether it’s embroidering your brand logo onto your towelling or adding your brand name to your care labels, personalisation will add that extra special touch to your guests’ experience.

Chris Tame National Sales manager 



Think about colour matching your towels to your hotel bathrooms to add that finishing touch.

I recommend our Enigma range, which are rich in colour and vat dyed, meaning that they will hold their colour better and will not bleed when exposed to chemicals or sunlight.

Nigel Hallisey, National Business Development Manager





I always emphasise to my customers how the weight and size of your towels can make all the difference when it comes to making their guests feel pampered.

There is nothing like stepping out of the shower into a heavyweight, fluffy bath sheet. Customers love our Savanna and Chequers ranges.

Laura Webber, Regional Sales Manager for Bristol & South West







When buying your towelling, think about its absorbency, after all, that’s their prime purpose. Microcotton is a superior, ultra-absorbent cotton that can absorb water almost instantaneously whilst feeling light yet luxurious.

Try our Hampton range of towelling which is made from 65% microcotton and 35% cotton.

Roslyn Achom, National Business Development Manager for London South





Once you’ve chosen your perfect towels, think about the aftercare to maintain their quality.Avoid using fabric softener as over time this can clog up the fibres reducing their absorbency.

Also avoid tumble drying your towels for too long if you wish to retain their fluffiness.

Dan Berryman, Laundry Business Development Manager





Think about the little touches that will make a huge difference to your guests’ experience. Providing bathrobes and slippers will delight any guest, but why not also spoil your younger guests too by providing children’s bathrobes?

Parents and children will love this gesture that will help create some wonderful memories.

Romina Corrias, National Business Development Manager for London North & Central



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